Virtual Community Model for physical activity promotion among Generation Y population during COVID-19 pandemic
Mini-Oral Presentation A3.2
DOI:
https://doi.org/10.14288/hfjc.v14i3.443Keywords:
Physical Activity, Virtual Community, Collective Action, Generation Y PopulationAbstract
Background: COVID-19 pandemic has reduced physical activity level of generation Y population “gen Y” (who was born in 1981-2000). Therefore, it is essentially needed to design the model to increase level of physical activity as a lifestyle in accordance with gen Y. Purpose: This study aims to design virtual community model and to measures its effectiveness in promoting PA for Generation Y population by applying collective action theory. Methods: A quasi-experimental research with experimental and control-group involved a total of 120-person gen Y that were assigned equally to experimental and control group randomly. The experimental group is exposed to 2 interventions consist of (1) physical activity education for 2 weeks and (2) motivation, based on collective action of physical activity for 6 weeks. The control group will not be exposed to any. Physical Activity as the main outcomes is measured using of both subjective (self-report; online questionnaire) and objective (step counter apps) measures. Results: The baseline data showed that, during COVID-19 pandemic, 53% of gen Y accumulated sufficient MVPA in 2020. In the next phase, the sample will be exposed to 2 interventions consist of (1) physical activity education and (2) motivation, which will be completed in August 2021. Conclusions: Virtual community is the importance area to enhance opportunities for physical activity, especially gen Y who spent the most time on virtual community (e.g., Line, Facebook, Instagram etc.). Funding: Study founded by Thai Health Promotion Foundation.
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Copyright (c) 2021 Nanthawan Pomkai, Piyawat Katewongsa
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